Low production budget

This is a recurrent problem, especially when the client references are Hollywood blockbusters. But when there's no way to use 35 mm, 3D & SFX operators, great actors and directors, we have to think differently. Usually, when we try to make a copy/paste of western commercials, the result is badly poor. Technology isn't a bridle, the only bridle we have is the one we put on creativity. It's possible to make great films with a strong concept without much money. I'd even say we must have huge ideas to counterbalance the lack of finance. We have to work on simple but highly effective ideas anticipating the fact there won't be the opportunity to compensate differently the lack of production quality. Rough instead of clean. Spontaneous instead of built. Simple instead of complex. We have to change many people perception : quality and efficiency aren't a matter of money. Simple rough spontaneity is a real style. For this we all - advertising agencies and clients - have to dare other ways. We also have to be very persuasive if we want to be followed by clients who don't have necesseraly the same priorities.

media in rural areas / médias en zones rurales

Quels sont les médias à forte visibilité dans les zones excentrées lorsque les réseaux d'affichage font défaut, que la tv, la radio et la presse sont quasi inexistantes ? A part les roadshows, quelqu'un a t-il déjà expérimenté d'autres moyens ? Des campagnes indirectes ont-elles déjà été élaborées ? En touchant par exemple des personnes qui se déplacent régulièrement de leur village vers les zones urbaines - et inversement - et qui pourraient s'avérer ainsi de bons relais. When there're no tv, radio and newspaper in some far-away rural areas, which media with high visibility - except roadshows - could be strongly effective ? Did someone experiment campaigns with colateral impact (for example reaching people who make the link between their village and big urban zones) ?