speak Chinese to Chinese

Most of today's managers are stuck in their highschool knowledge and feel unable to take new risks, their main purpose being to secure their business plan. In this case they need to be very rational and pragmatic. Emotion is a territory in which they feel uncomfortable. It's hard for them to understand another language than reason. And this even happens in some advertising agencies. The worm is in the apple ;-) If we want to bring emotions, we need to talk their language : rationality. We have to bring strong arguments to demonstrate the power of emotions. If one goes in China, the best way to meet people, to understand and to be understood is to speak Chinese, it's not more difficult than that. For Saatchiers, it's an easy game with Lovemarks. Over this consideration, do people really need to understand an inspirational ad (I don't talk about promo) ? I'm not sure at all. The most important is that they feel emotions, even unconsciously. The ways to bring emotions are infinite, it's a huge field for creativity. Put emotions and rationality together in a shaker, mix vigorously and you get an explosive cocktail : genius ! I'm waiting for your numerous comments.